Your product isn’t generic.The advertising you make with AI shouldn’t be either.
AI has made polished product visuals more accessible than ever. But access to the same tools does not automatically create advertising that people remember.
Learn how to turn what you sell into a clear commercial concept, guide the creative direction, refine the work with a professional eye, and understand the path to reaching connected-TV audiences.
Can I ask you a question?
Why aren’t you on TV?
You are already using AI to create product visuals for your website and social media.Own Your Creative™ is a hands-on workshop for product-based business owners already using AI to create product visuals for their websites and social media.Come to an Own Your Creative™ workshop and learn how to take that work further— into distinctive creative commercials built for connected-TV audiences.
Yes, the AI generates, but
Creative Directors decide.
AI can generate images, footage, and ideas, sure. But it cannot decide what your audience needs to see, feel, or remember.In Own Your Creative, you will learn to guide the concept, shape the commercial, recognize what feels off, and refine the details that make advertising feel intentional - and not like the same AI-generated product ad everyone has already seen.
Because AI generation can become expensive without a plan, we also talk honestly about budgets.You will learn how to think through your concept before you begin rendering, use your time and credits more deliberately, and avoid treating endless generations as a creative strategy.The workshop also introduces the path from commercial concept to connected-TV advertising—so you understand not only how to create the work, but how to think about reaching an audience with it.
You do not need to become an agency.
You need to become the creative director of your own brand.
You can
Escape the
Sea of Sameness.
AI has made product advertising more accessible. It has also made it easier for different brands to look alike.Different packaging. The same backgrounds, product movement, lighting, and “premium” visual language.At some point, it stops looking like inspiration and starts looking like a template. Your brand deserves more than a different label placed inside the same AI template.Own Your Creative™ teaches you how to bring a point of view to the work: a stronger concept, a more distinctive visual language, and creative decisions that make your product unmistakably yours.
AI amateur hour is officially over.
Professional-quality creative commercials — and the opportunity to reach television audiences in their homes and in their hands — is no longer exclusive to the largest brands with agency retainers, production teams, and massive media budgets.
In our Own Your Creative workshops, you will learn to develop intentional commercial creative for your business, refine it with a professional creative eye, and understand how connected-TV advertising can help put your message in front of the right audience.
AI has lowered the barrier to creating, while connected TV has opened new paths to distribution. But access to tools and screens is not the same as knowing how to use them well.
Built by an operator. Not an AI bro.
For more than 20 years, before I started my advertising agency, The AI Griot Studio, I worked inside real businesses across operations, accounting, SaaS, CRM, administration, and leadership — eventually serving as a Director of Operations.In role after role, I became the person who learned the new systems first, figured out what they could actually do, and helped teams get the most value from them.I am bringing that same practical, problem-solving mindset to creative AI. Own Your Creative is not about chasing every new tool or generating content for its own sake. It is about learning how to shape a commercial idea, make stronger creative decisions, refine what does not work, and use technology with intention.
OYC curriculum overview
More than prompt packs.
We build your creative eye.
The Own Your Creative Workshop™ teaches you how to recognize what works, spot what feels off, and direct the concept, visuals, sound, pacing, and editing with purpose.
You will learn what professional-quality commercial creative requires—and how to guide the technology toward stronger results for your brand. Then, you will learn how that creative can become part of a connected-TV advertising strategy.
It is the difference between merely generating content and creating polished commercials people remember — and knowing the path to put them on TV.
A Full Day of Enrichment
7.5 Hours
Spend a full day developing commercial creative for your own brand—not watching generic AI demonstrations.You will learn how to move from product or service to a clear advertising concept, guide AI with intention, refine what it generates, and understand the path to connected-TV advertising.
Small Class Size
≤20 Attendees
Enrollment is deliberately limited to 20 participants so your ideas do not disappear in a crowded room.Bring a real product, service, campaign, or business goal. You will receive live guidance, practical feedback, and time to develop work that represents your brand with confidence.Also, bring your laptop—we'll handle the rest.
Live Creative Direction
1:1 Feedback
AI can generate—but you decide what belongs in your commercial.Share your work, ask questions, and receive direct feedback on concept, visuals, pacing, sound, messaging, and the details that help an ad feel intentional rather than AI-generated.
Business Experience Meets Creative Direction
20+ Years
Decades of corporate operations experience, paired with a revived creative streak put to practice with AI video.You’ll learn from someone who understands both the pressure of running a business and the craft required to make its marketing look polished, intentional, and credible to your customers and not like AI slop.
Zero AI Slop
0
We don’t bounce unnecessarily between platforms.Your marketing assets should reflect your company brand—not the software used to create them.Learn the creative principles that help your work look polished, intentional, and professional instead of generic AI.
We nourish the Brain and Body
2 meals
We believe if you're going to learn, your brain needs to be well fed.A continental breakfast with hot coffee and juices will be provided and there will be a catered lunch provided*.
FOUNDING WORKSHOP
EARLY BIRD PRICING - 33% OFF
BRING YOURSELF
1 TICKET
$399
Spend a full day learning how to turn what you sell into commercial creative worth watching. Develop a clear advertising concept, learn to guide AI with intention, refine your work with professional direction, and understand the path from a commercial idea to connected-TV audiences.
FOUNDING WORKSHOP
EARLY BIRD PRICING - 41% OFF
BRING YOUR CREATIVE PARTNER, TOO
2 TICKETS
$699
Bring the person who helps move your business forward—your co-owner, marketing lead, business partner, or key team member. You will work on the same business, compare ideas, and leave with a shared creative direction for your next commercial campaign.
Tuesday, November 3
Tuesday, November 10Regular Workshop Price is $599, but for the founding Atlanta Workshops, early-bird pricing has been applied.
We are planning future workshops based on where qualified business owners want to attend.
Tell us where you are located, and you will receive early access if a workshop opens near you.
More Questions? Email us.
Or just call.
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